This ad directed by Dante Ariola of MJZ for BBDO New York depicts a little girl dreaming about the amazing things her mom makes as a GE employee. This piece underscores how GE is stretching the limits of human imagination to create brilliant machines which positively impact society.
While GE’s inventions can appear as if they could only come from the inner workings of a child’s imagination, in reality, GE is working on things that seem other worldly but have amazing implications for the real world.
CreditsClient GE Agency BBDO New York David Lubars, chief creative officer; Greg Hahn, chief creative officer, NY; Eric Cosper, Michael Aimette, sr. creative directors; Anthony Nelson, group executive producer; Nick Sonderup, copywriter; Eric Goldstein, art director; Rani Vaz, head of music production. Production MJZ. Dante Ariola, director; Benoit Delhomme, DP; Scott Howard, David Zander, exec producers. Editorial Whitehouse Post. Rick Lawley, editor. VFX Method Studios. Music Barking Owl. Audio Heard City. Phillip Loeb, mixer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More