This ad directed by Dante Ariola of MJZ for BBDO New York depicts a little girl dreaming about the amazing things her mom makes as a GE employee. This piece underscores how GE is stretching the limits of human imagination to create brilliant machines which positively impact society.
While GE’s inventions can appear as if they could only come from the inner workings of a child’s imagination, in reality, GE is working on things that seem other worldly but have amazing implications for the real world.
Credits
Client GE Agency BBDO New York David Lubars, chief creative officer; Greg Hahn, chief creative officer, NY; Eric Cosper, Michael Aimette, sr. creative directors; Anthony Nelson, group executive producer; Nick Sonderup, copywriter; Eric Goldstein, art director; Rani Vaz, head of music production. Production MJZ. Dante Ariola, director; Benoit Delhomme, DP; Scott Howard, David Zander, exec producers. Editorial Whitehouse Post. Rick Lawley, editor. VFX Method Studios. Music Barking Owl. Audio Heard City. Phillip Loeb, mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
