The spot celebrates the lengths people will go to get their hands on even just one bite of gooey, creamy, cheesy Kraft Macaroni & Cheese. Directed by Hank Perlman of Hungry Man for CP+B and set to Marvin Hamlisch’s “What I Did For Love,” this :45 features the various ruses, sneakiness, and outright thievery by Kraft Mac & Cheese lovers of all ages. “What I Did for Love” was written by Marvin Hamlisch and Edward Kleban in 1975 for Broadway, and has been recorded by many artists since. This version for this commercial was arranged by JSM Music, New York.
CreditsClient Kraft Macaroni & Cheese Agency CP+B Adam Chasnow, VP/executive creative director; Michael Raso, creative director; Paul Sincoff, associate creative director/writer; Kyle Jones, associate creative director/art director; Chad Hoppenwasser, VP/director of video production; Katie Porter, sr. integrated producer; Alina Moeller, jr. integrated producer; Bill Meadows, executive music producer; Jorge Ivan Vargas Perez, music producer. Production Hungry Man Hank Perlman director; John Lindley, DP; Caleb Dewart, line producer; Kevin Byrne, Dan Duffy, Mino Jarjoura, Nancy Hacohen, exec producers. Editorial The Now Corporation, NY Jesse Reisner, editor; Renn Cheadle, assistant editor; Nancy Finn, exec producer. Post Method, Santa Monica, Calif. Kelley Bumbarger, lead compositor; Robert Owens, exec producer; Ananda Reavis, post producer. Post Company 3, Los Angeles. Stefan Sonnenfeld, colorist. Graphics/Animation Buck, Los Angeles Music JSM Music, NY Joel Simon, arranger, creative director, executive music producer; Doug Katsaros, arranger. Audio Lime Studios, Santa Monica. Mark Meyuhas, audio engineer; Matt Miller, engineer’s assistant; Kelli Espinoza, mix producer.
The Best Work You May Never See: Street Artist Sarah Bracken Soper Shines A Light On Homelessness In Ireland
A mural that shines a light on the issue of family homelessness in Ireland has been unveiled in Dublin’s Temple Bar. It was created by street artist and activist Sarah Bracken Soper to raise awareness of the work and fundraising efforts of homelessness charity Focus Ireland.
Known for addressing social, cultural and climate justice issues, Soper’s artwork in this case is designed to be thought-provoking and start a conversation around the urgent issue of homelessness in Ireland. Taking inspiration from the fact that family homelessness can often be an unseen issue, the piece features two women locked in an embrace, with one clearly visible while the other appears as a shadow. The figure that is “seen” represents the empathy and generosity of the Irish public while the “unseen” shadow figure embodies the mothers of the thousands of families trapped in hidden homelessness. The creation of the mural coincided with a “sleepout” in Dublin highlighting the homelessness crisis and was featured on Irish news.
At present 14,486 people including 2,099 families and 4,419 children are currently experiencing homelessness in Ireland. Many of these families are based in unsuitable emergency accommodation, where living spaces can be confined to one room. The effects of this crisis are deeply felt all year round, and every day spent without a place to call home takes away a child’s sense of security and belonging.
Explaining why she was drawn to the issue of family homelessness, Sarah said, “I believe that the creation of art is an essential process in our understanding of the world, and a crucial tool for change and recovery. I hope anyone experiencing homelessness today in our society is able to draw some comfort from knowing there are... Read More