Audi of America has released the full 60-second version of its Big Game spot on the brand’s YouTube channel. Featuring the all-new Audi A3, the spot, called “Doberhuahua,” is a comical take on how when people compromise, things go terribly wrong. The spot will air on February 2 during the first in-game break after the 3rd quarter kickoff, in the final position of the advertising break. San Francisco-based Venables Bell & Partners created the spot.
Directed by Noam Murro of Biscuit Filmworks, “Doberhuahua” follows a young couple in their hunt for the perfect dog. When they can’t decide on which breed to choose – a cute and cuddly Chihuahua or a big and bold Doberman Pinscher – the pet store owner suggests they comprise and blend the two breeds. The result: A Doberhuahua that quickly takes over the city, wreaking havoc and leaving chaos in its wake. “Compromise scares us too,” says Audi at the end. The spot also features the hashtag #StayUncompromised.
Doberhuahua” also features a comical cameo by musician Sarah McLachlan. The singer-songwriter is featured in a humorous take on her famous animal rights PSA, this time, singing for the troubled Doberhuahua. McLachlan also starred in a teaser for the brand’s game day spot last week.
CreditsClient Audi of America Agency Venables Bell & Partners, San Francisco. Paul Venables, Will McGinness, executive creative directors; Tyler Hampton, Erich Pfeifer, creative directors; Byron Del Rosario, art director; Meredith Karr, copywriter; Craig Allen, director of integrated production; Joyce Chen, producer. Production Biscuit Filmworks. Noam Murro, director; Toby Irwin, DP; Shawn Lacy, Colleen O’Donnell, exec producers; Jay Veal, producer. Editorial Final Cut Rick Russell, editor; Suzy Ramierez, producer; Chris Amos, assistant editor. Sound Design Brian Emrich at Trinitite Studios Music Elias Arts Brent Nichols, executive creative director; Dave Gold, creative director; Ann Haugen, executive producer; Katie Overcash, producer. Audio Lime Studios. Loren Silber, mixer. Post The Mill Adam Scott, colorist; Natalie Westerfield, telecine producer; LaRue Andersen, executive telecine producer. VFX The Mill Sue Troyan, exec producer; Dan Roberts, producer; Antonio Hardy, coordinator; James Allen, 2D lead; Gawain Liddiard, 3D lead; Jacob Bergman (Animation) Tom Raynor ( Lighting & Rendering) Martin Rivera(Tracking), additional 3D lead artists; Nick Tayler, Becky Porter, Jason Bergman, Ben Smith, Chris Howard, Brad Scott, 2D artists; Steve Beck, Carl Harders, George Lui, Ashraf Ghoniem, Blake Guest, Blake Sullivan, Bradley McLaughlin, Bridget Warrington, Cassi Clayton, Chris Goodrich, Danny Yoon, Hartwell Durfor, James Ma, Jason Janksy, Jesse Flores, Juan Zavala, Katie Yancey, Martin Rivera, Matt Bohnert, Matt Neapolitan, Miguel Guerrero, Mike Di Nocco, Nick Lines, Robert Chapman, Tom Graham, Sergio Xisto, Margaux Huneau, 3D artists; Thom Price, Itai Mueller, matte painting; Greg Park, After Effects; Jeff Langlios, Ashley Forbito, After dept.
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More