Derin Seale of Finch directed this spot which stops a devastating car accident just prior to impact, allowing both drivers to get out of the car and discuss what happened only to come to the sad realization that it’s too late to avert disaster. Agency is Clemenger BBDO, Wellington, NZ.
Credits
Client New Zealand Transport Agency Agency Clemenger BBDO, Wellington, NZ Philip Andrew, executive creative director; Emily Beautrais, writer; Frances Cooke, art director. Production Finch, Auckland, NZ Derin Seale, director; Rob Galluzzo, exec producer; Karen Bryson, producer; Annelise Yarrell, production manager; Stefan Duscio, DP; Rob Key, production designer. Visual Effects Fin Design & Effects, Sydney Stuart White, VFX supervisor; Justin Bromley, Flame; Ben Eagleton (of BE, Sydney), colorist. Editorial Toybox, Auckland, NZ Drew Thompson, editor (Method Studios). Audio Nylon Studios, Sydney Simon Lister, sound designer/mixer.
ScreenWork Categories:Commercial
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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