Steve Ayson of MJZ directed this spot which shows moms lamenting their sons becoming attractive to the opposite sex thanks to Old Spice. Agency is Wieden+Kennedy, Portland, Ore.
Client Old Spice. Agency Wieden + Kennedy Portland. Susan Hoffman and Joe Staples, executive creative directors; Craig Allen and Jason Bagley, creative directors; Justine Armour and David Povill, copywriters; Ruth Bellotti, art director; Linsday Reed, senior producer; Ben Grylewicz, head of production. Production MJZ, bicoastal/international. Steve Ayson, director; Ryley Brown, DP, Emma Wilcockson, executive producer; Mark Hall, line production. Shot on location in and around Auckland, New Zealand. Editorial HutchCo, Los Angeles. Jim Hutchins, editor; Patrick O’Leary, assistant editor; Jane Hutchins, post producer. VFX/Post The Mill. Arielle David, head of production; Sue Troyan, executive producer; Adam Reeb, producer; Ben Sposato, coordinator; Tim Davies, creative director/Flame lead; Steve Anderson, shoot supervisor; Meng-Yang Lu, 3D lead; Mike Di Nocco, 3D artist; John Price, Lisa Ryan, Margolit Steiner, Scott Wilson, Jale Parson, Edward Black, Steve Cokonis, Tara De Marco, Tim Robbins and Dag Ivarsory, 2D artists. MPC, Los Angeles. Mark Gethin, colorist. Music Walker, Portland. Brad Neely, composer/arranger; Sara Matarazzo, producer; Abbey Hickman, assistant producer. Music Record Warehouse Studio and GGRP Productions, Vancouver. Vince Renaud, music record engineer; Graeme Gibson, composition engineer; Zack Blackstone, music engineer assistant; Derick Cobden, record coordinator. Audio Barking Owl, Los Angeles. Brock Babcock, post engineer; Whitney Fromholtz, producer.
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More