Steve Ayson of MJZ directed this spot which shows moms lamenting their sons becoming attractive to the opposite sex thanks to Old Spice. Agency is Wieden+Kennedy, Portland, Ore.
Client Old Spice. Agency Wieden + Kennedy Portland. Susan Hoffman and Joe Staples, executive creative directors; Craig Allen and Jason Bagley, creative directors; Justine Armour and David Povill, copywriters; Ruth Bellotti, art director; Linsday Reed, senior producer; Ben Grylewicz, head of production. Production MJZ, bicoastal/international. Steve Ayson, director; Ryley Brown, DP, Emma Wilcockson, executive producer; Mark Hall, line production. Shot on location in and around Auckland, New Zealand. Editorial HutchCo, Los Angeles. Jim Hutchins, editor; Patrick O’Leary, assistant editor; Jane Hutchins, post producer. VFX/Post The Mill. Arielle David, head of production; Sue Troyan, executive producer; Adam Reeb, producer; Ben Sposato, coordinator; Tim Davies, creative director/Flame lead; Steve Anderson, shoot supervisor; Meng-Yang Lu, 3D lead; Mike Di Nocco, 3D artist; John Price, Lisa Ryan, Margolit Steiner, Scott Wilson, Jale Parson, Edward Black, Steve Cokonis, Tara De Marco, Tim Robbins and Dag Ivarsory, 2D artists. MPC, Los Angeles. Mark Gethin, colorist. Music Walker, Portland. Brad Neely, composer/arranger; Sara Matarazzo, producer; Abbey Hickman, assistant producer. Music Record Warehouse Studio and GGRP Productions, Vancouver. Vince Renaud, music record engineer; Graeme Gibson, composition engineer; Zack Blackstone, music engineer assistant; Derick Cobden, record coordinator. Audio Barking Owl, Los Angeles. Brock Babcock, post engineer; Whitney Fromholtz, producer.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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