Michael Spiccia of Arts & Sciences directed this spot which introduces us to ski jumper Sarah Hendrickson, a 2014 Winter Olympics hopeful. The upcoming Winter Games will be the first in which women's ski jumping is a competitive sport. As we see her in flight on a jump, we hear a 1937 speech by iconic aviator Amelia Earhart explaining what motivates her to fly. Agency is BBDO New York.
Credits
Client Visa Agency BBDO New York David Lubars, chief creative officer, worldwide; Toygar Bazarkaya, Don Schneider, executive creative directors; Grant Smith, sr. creative director/copywriter; Danilo Boer, sr. creative director/art director; Brian Mitchell, group executive producer; Amy Wertheimer, Angelo Ferrugia, executive producers; Georgie Turner, associate producer. Production Arts & Sciences Michael Spiccia, director; Ross Emery, DP/producer; Mal Ward, Marc Marrie, exec producers; Ben Scandrett-Smith, producer; Pat Harris, line producer. Editorial Work Post Rick Orrick, editor; Ellie McNaughtan, assistant editor; Corina Dennison, producer. Post The Mill, London Seamus O’Kane, colorist. VFX The Mill, New York Angus Kneale, VFX supervisor; Verity Grantham, exec producer; Rachel Trillo, sr. producer; Cory Brown, VFX lead. Sound Design Barking Owl Kelly Bayett, exec producer. Audio Sound Lounge Tom Jucarone, mixer.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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