Director Jack Cunningham of Nexus Studios directed this stop motion film for startup energy company Hometree out of U.K. agency SNAP LDN.
Titled “Bath Time with the Field Family,” the first U.K. TV spot for Hometree features a family of mice living in a tree home created by master puppet and modelmaker Andy Gent’s studio (Isle of Dogs, Fantastic Mr. Fox). We see the parents drawing a bath for playtime in the tub for their adorable litle tyke.
Cunningham said, “The biggest creative challenge for me was developing the anthropomorphized world in a way that hasn’t been done before. I took the ‘old fashioned’ stop motion way to reduce the postproduction process and capture as much on camera as possible.”
Credits
Client Hometree Agency SNAP LDN Dave Beattie, creative director; Vanessa Butcher, producer. Production Nexus Studios, London Jack Cunningham, director; Jo Bierton, producer; Connie Black, production manager; Joao Rema, lead/supervisor; Laurie Rollit, environment design; James Hatley, storyboard artworking; Malcolm Hadley, DP; Toby Goodyear, camera assistant; Max Halstead, moco; Andy Gent, Collette Pidgeon, Mick Chippington, Vaida Klimaviciute, Andrew Sanders, Mitch Barnes, Ciara McClean, Jade Gerrard, Carlos Padilla, Richard Blakey, Maggie Haden, Nadine Patterson, Magda Madra, Annick Bossom, Laura Treen, Angela Pang, Ola Kucharska, Stefano Cordioli, Daniel Miller. Tobias Fouracre, stop motion animators; Anna Malin Mantzaris, assistant animator; Felix Massie, 2D animation; Michael Firkowski, 3D animation; Joao Rema, Antoine Foulot, compositing. (Toolbox: Photoshop, Dragonframe, Maya, Nuke, After Effects) Music Soho Music Sound Design & Mix Jungle
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
