ASICS recently launched its new “Welcome to the Dojo” clothing and footwear line exclusively at Foot Locker, Inc. supported by an anime-inspired miniseries from BBDO New York that taps into the brand’s Japanese heritage. The five-episode miniseries "The Sun and the Snake" has been well-received and inspired the creation of a new, long-form version.

This anime-inspired film was directed by Dipankar Sengupta of animation studio Shotopop.

Credits

Client Foot Locker Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Dan Lucey, executive creative director; Bryan Stokely, Martin Zelcs, Bhana Arbuaratna, associate creative directors; Brandon Galosi, designer; James Young, executive producer; Janelle Van Wonderen, VP, director. Production Company MTC Chris Lenox Smith; John Holt, producer. Sound Design & Mix Matt Lewkowicz, Sam Posern, Parker Silzer, Chris Lenox Smith. Original Music Mixtape Club Music, featuring Sammy Bananas. Animation Studio Shotopop, London & New York Dipankar Sengupta, director; Richard Payne, Ionut Lupo, AE animation and compositing; Giulia Frixione, Hannah Lau-Walker, Marylou Mao, Diana Buzea, Kirill Blumenkrants, Arman Alipour, Dipankar Sengupta, Alison Oxborrow, cel animation; Beidi Guo, Ionut Lupu, cel coloring; Samantha Friend, 3D animation; Dipankar Sengupta, character design; Samantha Friend, Tony Sekyere, Carin Standford, Cat Finnie, Kalyanjyoti Mohan, illustrators; Carin Standford, Casper Franken, art directors; Dipankar Sengupta, storyboard; Richard Payne, animatics. (Toolbox: Photoshop, ProCreat4e, Animate, After Effects Maxon Cinema 4D)

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