Timberland PRO launched a new commercial identity this week, celebrating skilled trade professionals with the release of a new tagline and ad campaign, “Always Do. Never Done.”
Part of the multi-spot package from The Martin Agency showcasing real workers in real-life work situations is “High Rise” which pays homage to construction workers.
The “Always Do. Never Done” campaign commercials were directed by Raymond Bark of Humble.
CreditsClient Timberland PRO Agency The Martin Agency Karen Costello, EVP, chief creative officer; Jerry Hoak, EVP, executive creative director; Trent Patterson, SVP, creative director; Alexander Zamiar, Jonathan Richman, creative directors; Pamela Mahan, VP, executive content producer; Coleman Sweeney, content producer; Karen Gates, creative services manager. Production Humble Raymond Bark, director; Eric Berkowitz, president/founder; Rich Pring, managing director; Cathleen O’Conor Stern, exec producer; Marci Geraci, head of production; Laura Heflin, producer. Editorial Whitehouse Post Chris Murphy, editor; Devin Stevens, assistant editor; Caitlin Grady, exec producer; Jessica Mann, producer. Finishing/VFX Carbon Kieran Walsh, lead Flame/partner; Matt Reilly, Chris Wiseman, Flame; Aubrey Woodiwiss, colorist; Max Benjamin, After FX; Frank Devlin, producer/EP/partner. Sound Design Massive Music Music Tiny Lion. Audio Post Rainmaker Studios Bob Arno, sound designer/mix engineer; Kristin O’Connor, exec producer/owner; Clinton Spell II, general manager/scheduler.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More