In this spot titled “Dream Big” from agency Carmichael Lynch, parents look to reconnect with their teenage daughter by showing her the wonders of nature during a road trip in their Subaru Ascent. The three-row SUV’s versatility, comfort and safety help make the life-affirming adventure doable, bringing a family closer together in the process.
Two-time commercial DGA Award winner Martin de Thurah of Epoch Films directed “Dream Big” as well as the two other spots in the campaign.
Client Subaru of America Alan Bethke, sr. VP of marketing; Brian Cavallucci, national advertising manager. Agency Carmichael Lynch Marty Senn, chief creative officer; Randy Hughes, executive creative director; Troy Longie, creative director, writer; Chris Carlberg, sr. art director; Joe Grundhoefer, head of integrated production; Brynn Hausmann, sr. exec content producer; Zachariah Zutler, content producer. Production Epoch Martin de Thurah, director; Melissa Culligan, exec producer; Megan Murphree, head of production; Stephanie Bruni, producer. Editorial Rock Paper Scissors Mikkel E.G. Nielsen, editor; Alex H. Liu, assistant editor; Eve Kornblum, managing director; Lisa Barnable, producer. VFX The Mill LA Anastasia von Rahl, sr. producer; Andrew Gilson, producer; Ade Macalinao, production coordinator; John Shirley, shoot supervisor. Color The Mill NY Fergus McCall, colorist; Dee Allen, exec producer; Rochelle Brown, sr. color producer; Blake Rice, production coordinator. Online/Mastering Volt Studios Pete Olson, online artist; Amanda Tibbits, exec producer. Audio Post SisterBoss Dan Kramer, Dan Jensen, mix engineers; Annie Sparrows, audio producer. Music Walker Music Sara Matarazzo, Stephanie Pigott, exec producers; Marissa Hernandez, music coordinator. Song: “Strong,” written and performed by Rob Simonsen
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
