This spot for FUBOTV introduces us to a guy who’s a dog person but is stuck with a cat thanks to his wife. This cat is totally uncooperative as evidenced in different scenarios including when our gent puts a leash on the feline and tries to take it for a walk.
Luckily life doesn’t always have to be like this. Our male protagonist can successfully cut the cable cord and get all the sports he wants–and his family all the entertainment programming it enjoys–via FUBOTV.
Bryan Buckley of Hungry Man directed “Cat.”
Credits
Client FUBOTV Alberto Horihuela, chief marketing officer; Yale Wang, head of North America marketing. Production Duckworth Entertainment Pamela Duckworth, executive producer; Andrew Chinich, producer. Creative Zach Menna, Richard Singer. Production Company Hungry Man Bryan Buckley, director; Kevin Byrne, managing partner/exec producer; Mino Jarjoura, Jacki Sextro, Caleb Dewart, exec producers; Dan Duffy, exec producer/director of sales; Marian Harkness, head of production; Matt Lefebvre, producer; Chad Alburtis, production supervisor. Editorial Cosmo Street Tom Scherma, editor; Luiza Naritomi, producer. VFX The Mill
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
