Aaron Stoller of Biscuit Filmworks directed this package of spots for Buffalo Wild Wings out of agency Figliulo & Partners, including this ScreenWork entry, “Office,” in which a man extricates himself from a boring business meeting by standing atop a conference table, climbing up through the ceiling and disappearing–only to reappear by falling through the ceiling of an adjoining office.
He thus makes his “Escape To Football,” taking off and winding up at Buffalo Wild Wings to eat, drink, cavort and watch NFL Football.
Credits
Client Buffalo Wild Wings Agency Figliulo & Partners Mark Figliulo, CEO/partner; Scott Vitrone, chief creative officer/partner; Robert Valdes, head of production/partner; Caroline Krediet, head of strategy/partner; Jeff Scardino, Masataka Kawano, creative directors; Jill Landaker Grunes, executive producer; Jessica Rosen, post producer. Production Biscuit Filmworks Aaron Stoller, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Cindy Becker, producer. Mercedes Allen-Sarria, Rachel Glaub, heads of production; Sebastian Pfaffenbichler, DP; Tim Moen, production designer. Postproduction Exile Matt Murphy, editor; Mitch Goldberg, assistant editor; Evyn Bruce, offline producer; Sasha Hirschfeld, exec producer; Jenna DeAngelis, VFX/Flame; Gwynne Evans Reid, online producer. Color Company 3 Tim Masick, colorist. Music Walker Music Audio Heard City Phil Loeb, audio design/mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
