Conceptualized by Leo Burnett Sri Lanka and executed in partnership with Leo Burnett Toronto, an inspired campaign for JAT Holdings’ Petal Paint is showcased in this case study video. Petal Paint was developed in an effort to reduce waste and create something beautiful from the flower offerings left at Buddhist temples. The initiative collects temple flowers and instead of discarding them, they are dried and the pigments from the petals are transformed into liquid paint–which is then used to restore temple art.
Mark Tutssel, executive chairman and chief creative officer of Leo Burnett Worldwide, stated: “This revolutionary idea harnesses the power of creativity to positively impact the world. It’s a wonderful example of a brand giving something back to Sri Lanka’s heritage and culture. This innovative work not only invites people to engage in a truly unique way, it also ensures the very important preservation and restoration of sacred temple art.”
