In this video promoting Delta Air Lines service in Seattle, a real-life mom living in Detroit prods her daughter, a Seattle resident, to come visit her. The means toward that end was devised by Wieden+Kennedy New York–a group of mom look-alikes who pop in as customers of the coffee shop where the daughter works as a barista.
One of the mom look-alikes comes up to the counter–with a line of other look-alikes behind her–and hands the daughter Delta tickets to Detroit along with a phone on which the real-life mom affirms, “It’s time to visit your mom.”
Dan Levin of production company Mass Appeal directed this component of a W+K NY campaign giving long-distance moms with adult children living in Seattle an advertising platform to persuade their children to visit more often by taking advantage of the airline’s growing global Seattle network. The campaign also features personal, heartfelt messages from real moms of Seattleites that remind their children to come visit: “Hey babe, visit soon! Love, Mom” and “Stu, I’ll always be here for you. Waiting. In Denver. For you to visit. Love, Mom.” These quirky, handwritten reminders to visit are coupled with heartwarming home photos showing each mom with their child. The messages will appear across the city, including on billboards, storefront posters, and at local bars and hot spots.
In a city where more than 60 percent of residents are transplants, the campaign showcases Delta’s ability to connect Seattleites with the people and places they care about most through its extensive network from Seattle.
CreditsClient Delta Air Lines Agency Wieden+Kennedy New York Karl Lieberman, executive creative director; Jaclyn Crowley, Sean McLaughlin, creative directors; Garrick Sheldon, copywriter; Toliver Roebuck, art director; Nick Setounski, head of production; Jen Vladimirsky, executive producer; David Niblick, Leigh Anne Dykes, Samantha Duncan, producers. Production Mass Appeal Dan Levin, director; Johnny Valencia, DP; Mike Lobikis, exec producer; Brooke McDaniel, producer; Fon Chen Williams, production manager. Studio & Design 150Proof&Co. Editorial Joint Jeremiah Shuff, editor; Aly Ryan, post producer; Andrew Barell, assistant editor; Dustin Bailey, Elise Dyck, animators. VFX/Post Bonfire VFX Brendan O’Neil, colorist. Audio duotone Andy Green, mixer.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More