In this spot, a wild bus ride starts out as a suspense thriller and turns into a movie musical, underscoring the wide swath of entertainment that AT&T provides.
Directed by Daniel Wolfe via Somesuch and Anonymous Content for BBDO, this piece featured the VFX work of KEVIN, with music and sound design from Barking Owl.
Client AT&T Visual Effects/Animation KEVIN, Venice, Calif. Sue Troyan, sr. EP/partner; Tim Davies, executive creative director/partner; Mike Dalzell, head of CG; Jami Schakel, VFX producer; Andrew Cowderoy, VFX coordinator; Anthony Petitti, Marisa Chin, Robert Murdock, Steve Gibbons, Theodore Maniatis , Roger Kupelian, 2D; Andy Byrne, Carl Harders, Delano Athias, Greg Mawicke, Jarrod Avalos, Kris Kelly , Matt Longwell, CG. (Toolbox: Flame, Maya, Houdini) Music/Sound Barking Owl, West Los Angeles Atticus Ross, Jacob Plasse, composers; Morgan Johnson, sound designer; Kelly Bayett, executive producer/creative director. Audio Post Sonic Union, NY Steven Rosen, Mike Marinelli, Paul Weiss, engineers; Justine Cortale, Pat Sullivan, producers. Agency: BBDO Production: Somesuch, London; Anonymous Content, bicoastal; Daniel Wolfe, director
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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