Sweetshop director Dylan Pharazyn is behind this “Simple is Good” brand spot for high-fiber, low sugar breakfast cereal Weet-Bix. Kids are seen at play, enjoying simple pleasures in the great outdoors–paralleled to the simple, good nutrition provided by Weet-Bix.
This marks DDB New Zealand’s first piece of work for the Weet-Bix brand.
Pharazyn said, ”I love that a child’s fun is at the heart of the idea–the simple stuff of kid’s being kids and roaming about and exploring the world. It’s the truth of that kind of free play that I wanted to capture.”
Credits
Client Sanitarium/Weet-Bix Jane Grayson, sr. brand manager. Agency DDB New Zealand Damon Stapleton, chief creative officer; Rory McKechnie, Brad Collett, creative directors; Judy Thompson, executive producer; Amanda Kabel, producer. Production Sweetshop Dylan Pharazyn, director; Ben Dailey, exec producer; Fiona King, managing director; Marty Williams, Andrew Stroud, DPs. Postproduction Sweetshop Stu Bedford, online; David Gibson. colorist; James Ashbolt, editor. Music Maxwell Audio Maxwell Scott, composer. Audio Liquid Studios James Dean, sound engineer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
