Beginning this summer and continuing over the next year, AT&T has entered into a media partnership with cinema media vendor NCM (National CineMedia). The partnership, which was secured by AT&T’s media agency Hearts & Science, enables AT&T to run :90 second films during the previews before all the biggest films, such as Jurassic World, Mamma Mia! and more.
This :90 titled "Surprise" is part of BBDO’s series of mash-ups which blend movie genres in completely unexpected ways–underscoring the range of entertainment AT&T can deliver. For example, in this cinema ad we see a romantic comedy turn into a horror film.
Daniel Wolfe directed via production houses Somesuch and Anonymous.
CreditsClient AT&T Agency BBDO NY David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, group executive creative director; David Povill, David Cuccinello, executive creative directors; Kevin Mulroy, Dan Kenneally, creative directors; Julie Collins, group executive producer; Jessica Coccaro, executive producer; David Rolfe, director of integrated production. Production Somesuch X Anonymous Daniel Wolfe, director; Tim Nash, founding partner; Nicky Barnes, exec producer; Tom Martin, producer; Tom Townend, DP. Editorial Cosmo Street | Trim Editorial Tom Lindsay, editor; Maura Woodward, exec producer; Anne Lai, head of production; Alex Morales, Ben Elkaim, Habin Semaan, assistant editors. Telecine Framestore London Simon Bourne, telecine artist; Chris Anthony, producer. VFX KEVIN, Venice, Calif. Tim Davies, VFX supervisor/2D lead; Sue Troyan, exec producer; Jami Schakel, producer. Music/Sound Design Barking Owl Atticus Ross, composer; Morgan Johnson, sound designer; Kelly Bayett, executive producer/creative director. Audio Post Sonic Union Steven Rosen, Mike Marinelli, Paul Weiss, engineers; Justine Cortale, Pat Sullivan, producers.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More