Beauty spot meets comedy short in the newest COVERGIRL film, Shade for Shade, which promotes COVERGIRL’s Exhibitionist Lipstick line. This two-minute online film from COVERGIRL takes us along for the ride with Issa Rae and her real-life best girlfriends (Megan Lawson, Abenet McMullen, Devin Walker) as the group navigates downtown LA on a night out.
Kim Gehrig of production house Somesuch directed for agency Droga5 New York.
Client COVERGIRL Agency Droga5 NY David Droga, creative chairman; Neil Heymann, chief creative officer; Alexander Nowak, executive creative director; Henry Kember, associate creative director; Neil Maclean, sr. art director; Hannah Park, copywriter; Gemma Slack, art director; Jesse Brihn, director of film production; Mike Hasinoff, executive producer; Jake Herman, associate producer; Mike Ladman, music supervisor. Production Somesuch Kim Gehrig, director; Nicky Barnes, exec producer; Saul Germaine, producer; Stuart Winecoff, DP. Editorial Work Editorial Jono Griffith, editor; Erica Thompson, exec producer; Jamie Lynn Perritt, producer; Theo Mercado, assistant editor. Postproduction MPC NY Matthew Loranger, exec producer; Krystle Timm, producer; Alvin Cruz, creative director; Sam Caine, lead Flame artist; Tim Crean, Derina Doorley, Rob Walker, Meggen Burdick, Giulia Barta, Greg Cutler, Lawrence Merrill, Flame team. Telecine Framestore Simon Bourne, colorist; Chris Anthony, sr. color producer; Hannah Oliver, Aaron Batista, production assistants. Music/Songs “Masterpiece”–Clarence Reid; “Go Off”–China Fox; “Dirty Looks”–China Fox; “I Choose You”–FOE; “Hold on Tight”–China Fox; “GPS”–Superfly Ky; “Maximum”–Deux Twins featuring Outlaw the Artist; “I Love You Dancer”–Marc Chantereau; “Shake It Up-Part 1”–Rickey Calloway. Sound Design Barking Owl Kelly Bayett, creative director/exec producer; Ashley Benton, producer; Morgan Johnson, sound designer. Audio Post Heard City Andi Lewis, producer; Dan Flosdorf, Mike Vitacco, mixers.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
