There is an entire population of overlooked Americans who live and breathe soccer every single week–Soccer Moms. And they not only care about soccer, they know a whole lot more than anyone gives them credit for.
Cable TV provider/multiple system operator Altice USA teamed with Y&R to launch this social series called Soccer Mom Goals, a digital show centered on World Cup analysis by the foremost soccer fans in America: Soccer Moms. And at a time where almost all soccer coverage is male, these Soccer Moms are a refreshing voice and perspective in the conversation. From the early rounds to the finals, this cast of moms is offering coverage, reactions, game analysis, and predictions to offer a new perspective as America follows the biggest sporting event in the world.
Evan Bernard of Hogarth directed the series, including this episode 2 installment.
Credits
Client Optimum/Altice Agency Y&R Leslie Sims, chief creative officer; Joao Coutinho, executive creative director; Kate Lummus, Felipe Pavani, creative directors; Joel Robert Johnson, Jesse Stanton, Miguel Durao, copywriters; Marcos Porrata, Santiago Lastra, Tyler Winston, art directors; Hevan Chan, Brigitta Martiana, graphics & animation. Production Middle Mile Greg Lotus, head of production; Barbara Resua, executive producer; Theresa Notartomaso, music producer; Farouk Ajakaiye, social strategist; Bediz Eker, strategy director. Production Company Hogarth Evan Bernard, director. Edit House/Animation Hogarth Bruce Ashley, editor. Casting Skitish Media.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
