Amsterdam-based agency TBWANEBOKO, creative partner of global adidas Running, helped create a global campaign for the latest UltraBOOST running shoe and an activation that raises awareness for the threat of marine plastic pollution. Eight million tons of plastic ends up in the ocean every year. Adidas believes that, through sports, we have the power to change lives and also the world. The sports brand puts those words into action again this year with the FW18 UltraBOOST Parley. The shoe’s upper knit is made of Parley Ocean Plastic™, a proprietary textile made from recycled plastic retrieved from coastal communities and beaches. Each pair prevents approximately 11 plastic bottles from entering the oceans. Adidas has been working with Parley for the Oceans, an organization that raises awareness about the beauty and fragility of the oceans, since 2015.
To help support the launch of the UltraBOOST Parley TBWANEBOKO partnered with production house Psyop and animation studio Golden Wolf to create this stop-motion animation piece in which the upper knit is used as a canvas. On it the creation story of the UltraBOOST Parley is told through beautiful embroidery. The content is being rolled out through adidas channels in cinemas, online video and social channels.
Marco Spier of Psyop directed the video.
Credits
Client adidas Agency TBWANEBOKO, Amsterdam Production Psyop Marco Spier, director; Neysa Horsburgh, managing director; Shannon Alexander exec producer; Amy Fahl, head of production; Christian Bach, head of VFX; Jonah Friedman, R&D; Dorian Douglass & Paul “Pizza” Pianezza, producers; Pakorn Bupphavesa, technical director; Thomas Panayiotou, 2D lead; Donna Denison, Eric Schmidt, Pedro Lavin, Kyle Fewell, Samrath Kaur, designers; Carl Mok, Thao Dan Nguyen Pan, Thomas Panayiotou, Nuke compositors; Brett Nicoletti, Mike Hackett, editors; Oliver Castle, Alvin Bae, Chris Santoianni, Carl Mok, Thao Dan Nguyen Pan, lighters. Animation Golden Wolf Ingi Erlingsson, creative director; Dotti Sinnott, exec producer; Tania Baptista, head of production; Stefan Falconer, art director; Charles Bigeast, Nick Stoney, designers; Thom Eide, lead animator; Tim Whiting; Eliot Ruocco-Trenouth, animators; Ana Hoxha, production assistant.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
