Ad agency Preacher unveiled this “As American As they Come Can Come From Anywhere” campaign which introduces Shinola’s new Statue of Liberty timepiece collection and with it, sends a powerful message. The campaign overall shines a light on the many people who have spent a great deal of time and effort toward becoming proud American citizens, and invites people to re-examine their perception of the term “immigrant.”
Centerpiece of the campaign is this film titled From this Second Forward directed by Danny Clinch via production house Milkt Films. Through intimate interviews in their homes and in their neighborhoods, a warm welcome after the naturalization ceremony, and a celebratory boat ride around the Statue of Liberty, we come to know the stories of immigrants who’ve become naturalized U.S. citizens. Separately, they are people with different countries of origin, professions, ethnicities and backgrounds, but together they stand–committed, driven, giving, and inspired–as a reminder that great Americans can come from anywhere.
From This Second Forward is running online and on Shinola’s social channels.
Credits
Client Shinola Alex Drinker, VP of marketing; Christina Chen, director of marketing; Bao-Tran Huynh, brand director. Agency Preacher Rob Baird, chief creative officer; Nick Troop, art director; Max Delaney, copywriter; Lindsey Wilis, designer; Stacey Higgins, executive producer; Rachel Kichler, producer; Seth Gaffney, chief strategy officer; Ashley Schaffer, strategy director. Production Milkt Films Danny Clinch, director; Josh Goleman, DP; Lindha Narvaez, exec producer; Debra Koffler, field producer; Noah Trivier, production supervisor. Editorial Union Editorial Kevin Ray, editor; Michael Raimondi, managing director; Shelby Merritt, assistant; Victoria Russell, exec producer. Music Contentment (instrumental) by Keen Collective & Marmoset. Postproduction TBD Post Dusty Albertz, miser; Moody Glasgow, online artist. Color Olio Creative Marshall Plante, colorist.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
