Animals can bring people closer together as shown in this commercial from Ron Foth Advertising for the Columbus Zoo and Aquarium. In this case, the people coming together are two friends who happen to have Down syndrome and their real-life moms sharing an amazing day at the zoo.
“We are always looking for awesome zoo stories to tell,” said agency president and creative director, Ron Foth, Jr. “One day I saw a photo posted of my friend’s son, Urban, at a dance with a girl named Leah…it was magical! Then when I found out they were really buddies and both loved the Columbus Zoo, we knew their adventure had to be told.”
“What we love is that this isn’t a commercial about Down syndrome, it’s a story about two kids who happen to have Down syndrome having an unforgettable time together,” said Kari Jones, president and CEO of the Down Syndrome Association of Central Ohio.
Foth–who also directed this spot, for which Ron Foth Advertising served as both agency and production company–added, “What’s really cool is when you get a message from a mom whose daughter has Down syndrome. After seeing the commercial she says they’re planning a visit to the Columbus Zoo–and they live in Wisconsin.”
CreditsClient Columbus Zoo and Aquarium Agency/Production Company Ron Foth Advertising, Columbus, Ohio Ron Foth Jr., creative director/director; David Henthorne, creative director; Gene Roy, sr. art director; Martin Nowak, executive producer/editor; Lisa Bauer, producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, โSounds Grande,โ as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More