Tool director Floyd Russ teamed with Uppercut editor Paul La Calandra to create this spot, “Never Far,” saluting military families for Verizon that shows family bonds can surpass the limitations of physical distance. This spot, out of 140, Verizon’s in-house agency, features a father overseas serving his country remotely, while still teaching his son about basketball.
Though the distance causes strains at times, the family is able to share important and genuine moments together through video chat, showcasing a meaningful and inspiring connection via technology.
Credits
Client Verizon Agency 140 (Verizon’s in-house agency) James Chang, producer; Stephanie Balint, sr. production manager; Marc Sobier, Tofer Moran, Melissa Avery, creative directors. Production Tool of North America Floyd Russ, director; Oliver Fuselier, Dustin Callif, Brad Johns, exec producers; Peter Flinckenberg, DP. Editorial Uppercut Paul La Calandra, editor; Tyler Horton, assistant editor; Lisa Sadek, post producer; Kathrin Lausch, exec producer; Julia Williams, head of production; John Geehreng, Flame artist; Ben Williams, Flame assist. Color Company 3 Kath Raisch, colorist. Audio Sonic Union Steve Rosen, mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
