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    Translation, Nike “Rise, Grind, Shine Again” For NBA Finals MVP Kevin Durant

    By SHOOTUpdated:No Comments8927 Views

    Minutes after Golden State won the NBA Championship crown for the second year in a row, Nike launched its latest film in collaboration with Finals MVP Kevin Durant. 

    “Rise. Grind. Shine. Again,” created with agency Translation, this piece depicts the hard work that KD has put in throughout his life to become an NBA champion: waking up, working out, practicing, performing at a high level in games and doing it again, day after day. 

    The spot includes found footage of Durant as a lad–where he’s seen running a neighborhood hill–playing on youth teams and at the University of Texas. The film reaches a crescendo as KD stands atop the hill and strikes a Superman pose, signifying he’s done it–again.

    “This incredible film is about Kevin’s dedication and perseverance to his craft,” said Steve Stoute, CEO of Translation. “Every step of the way, Kevin personifies what it means to be an athlete on and off the court and is a living example of Nike’s mission to expand what’s possible.”

    Credits

    Client Nike Agency Translation Steve Stoute, CEO; John Norman, chief creative officer; Andy Ferguson, group creative director; Geoff Proud, Eduardo Petersen, creative directors; Eugene Gao, copywriter; Ben Howard, art director; Miriam Franklin, director of content production; Kristen Cooler, sr. content producer; Jean-Luc Lukunku, assistant producer. Editorial Lost Planet Mike Sobo, editor; Steven San Miguel, assistant editor; Samara Kelly, post sr. producer; Krystn Wagenberg, post exec producer. Graphic House Black Hole Felix Cabrera, sr. producer; Reginald Butler, lead designer/animator; Andre Same, sr. designer/animator; Tim Farrell, Flame artist; Isabel Gomez, Flame assistant. Audio Post Heard City Keith Reynaud, mixer; Sasha Awn, exec producer; Andi Lewis, producer. Color Company 3 Kate Raisch, colorist; Kate Aspell, producer. Music Future Perfect Victor Magro, composer; Nargis Sheerazie, producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Lost PlanetNikeTranslation



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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