In this PlayStation spot, “Unfazed” directed by Matt Dilmore of Biscuit Filmworks for BBH NY, a gamer plays MLB The Show 18 with his friends, then gets up to grab a quick snack from the kitchen. But as soon as he walks in, he discovers a 1,000-pound bear raiding his fridge.
Does this stop the gamer? Nah, he has more games to play and snacks to eat. With a quick glance at the bear, he decides he doesn’t want to deal with the situation and casually grabs chips and a drink. All the while, the bear licks its chops and eyes the gamer.
The gamer makes it back to the couch, unscathed and unfazed, proving that nothing gets in the way of gaming during PlayStation Days of Play.
Credits
Client PlayStation Agency BBH NY Gerard Caputo, chief creative officer; Scott Cooney, creative director; Diego Fonseca, associate creative director; Aimee Perrin, art director; Stu Rubin, copywriter; Bruno Borges, head of design; Lili Bravi, designer; Abbie Noon, Sam Kilbreth, executive producers; Olivia Imperatore, associate producer. Production Biscuit Filmworks Matt Dilmore, director; Shawn Lacy, partner/managing director; Jeff McDougall, exec producer; Rachel Blaub, Mercedes Allen-Sarria, Christine Belief, head of production; Scott Kaplan, producer; Ena Nic, production supervisor. Editorial Mackenzie Cutler Erik Laroi, editor; Gina Pagano, exec producer; Danielle Minch, assistant editor. VFX The Mill Bugs Russell, sr. VFX producer; Phil Crowe, shoot supervisor; Nathan Kane, lead VFX artist; Mia Lalanne, production coordinator. Color The Mill Gregory Reese, colorist; Diane Valera, color producer. Audio Post Heard City Evan Mangiamele, mixer; Sasha Awn, exec producer. Music JSM
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
