Arla Foods is launching Lurpak Softest, a new soft blend butter that’s spreadable straight from the fridge, with a multi-channel advertising campaign created by Wieden+Kennedy London.
Centerpiece of the campaign is this stylish spot directed by Kim Gehrig of production house Somesuch, with visual effects by Time Based Arts. The action plays like a continuous smooth spread, demonstrating that food can be mastered even in a rushed moment.
Carlos Alija and Laura Sampedro, creative Directors at W+K London, explained that making viewers experience the flow of a perfectly smooth and continuous butter spread could be both satisfying and epic.
Credits
Client Arla Foods/Lurpak Agency Wieden+Kennedy London Carlos Alija, Laura Sampedro, creative directors; Juan Sevilla, Mico Toledo, creatives; Iain Tait, Tony Davidson, executive creative directors; James Laughton, TV producer. Production Somesuch, London Kim Gehrig, director; Seth Wilson, exec producer; Jacob Swan Hyam, producer; Rebecca Sykes, line producer; Daniel Landin, DP; Jez Oakley, 1st AD; Katie Giovanni, food creative. Editorial Trim, London Tom Lindsay, editor. VFX Time Based Arts Chris Aliano, producer; Simone Grattarola, colorist; Francolis Rolisin, VFX supervisor; Stephen Grasso, lead Flame artist; Adam Paterson, Flame artist; Linda Cieniawska, Nuke artist; Federico Vanone, Federico Guzzardo, 3D artists. Music Twenty Below Emily Pritchard, producer; Matt Tamsedge, composer. Sound Design 750mph Sam Ashwell, sound designer; Mary-Ann D’Cruz, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
