Atom Tickets, the social movie ticketing platform, is launching its first-ever national brand campaign. It debuts today (5/23) just in time for the summer movie season, with a national TV spot directed by filmmaker Peter Berg (Lone Survivor, Patriots Day) via Pony Show Entertainment and featuring actress Anna Faris.
Titled “Anna’s Night Out,” the commercial shows movie fanatic Faris instigating a night at the movies via Atom. Using the app, she picks the movie, invites her friends, selects preferred seats and pre-orders a tub of popcorn, all while parodying memorable movie moments at each step of the experience. As the story unfolds, Atom’s benefits come to light, such as skipping box office and concession lines. The spot ends with Faris playfully scanning her Atom digital ticket to enter the theater, enjoying popcorn in her seat, and feeling thoroughly delighted by the Atom VIP experience.
Credits
Client Atom Tickets Agency Deutsch Pete Favat, chief creative officer, North America; Janet Higdon, executive creative director; William Sawyer, Patricia Ortiz, associate creative directors; Vic Palumbo, director of production; Jesse Ferguson, sr. producer; Eryk Rich, music director; Chase Butters, music producer; Dez Davis, music coordinator. Production Pony Show Entertainment Peter Berg, director; Helga Gruber, executive producer; Gareth Wood, head of production. Editorial Whitehouse Los Angeles Heidi Black, editor; Joe Carugati, assistant editor; Joanna Manning, exec producer; Annie Maldonado, producer. VFX Carbon VFX Matthew McManus, exec producer; John Price, VFX artist. Postproduction/Color Carbon VFX Aubrey Woodiwiss, colorist. Music (Licensed and Original/Arranged) MassiveMusic, composer; Kiki McDaniel, exec producer; Tim Adams, creative director. Audio Post Mark Meyuhas, mixer; Peter Lapinski, assistant mixer; Susie Boyajan, exec producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
