A playful 60-second commercial, “Spotlight,” taps into the anticipation and joy of summer, and brings to life the outstanding trends of the season. Directed by Peter Thwaites of The Corner Shop for BBDO New York, the spot shows the sun magically turning people’s winter outfits into vibrant summer outfits.
The film follows women, men and children as they shed their winter clothes and embrace summer, accompanied by "The Oogum Boogum Song" by Brenton Wood. The film ends with the line “Find summer fashion. Find the remarkable you.”
Credits
Client Macy’s Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Danilo Boer, Marcos Kotlhar, executive creative directors; Kathryn Kvas, associate creative director; Noreen Masih, sr. project manager; Dan Blaney, executive producer; Corie Rosenblatt, associate producer; Jessica Nugent, production services director; Rani Vaz, director of music. Production The Corner Shop Peter Thwaites, director; Amy Appleton, line producer; Anna Hashmi, exec producer; Jessica Miller, head of production; Greig Fraser, DP; Andres Chenault, assistant director; Veronica Geraige, art director. Editorial Whitehouse Post Russell Icke, editor; Emma Platek, assistant editor; Melanie Klein, exec producer. Postproduction/VFX The Mill Angus Kneale, creative director/VFX shoot supervisor; Gavin Wellsman, creative director; Greg Gangemi, VFX shoot supervisor; Adam Scott, lead colorist; Fergus McCall, additional colorist; Siro Valente, 2D lead; Krissy Nordella, Antoine Douadi, Dhruy Shankar, Rachel Moon, 2D team; Ajit Menon, CG lead; Greg Gangemi, Alek Vacura, Serguei Kalentchouk, Paul Liaw, Yimo Xu, Jackie Liao, Sewang Kim, CG team; Eliana Carranza-Pitcher, exec producer; Anna Borysewicz, producer; Mia Lalanne, production coordinator. Music Brenton Wood, artist, Song Title “The Oogum Boogum Song” Music Supervision GEMS Audio Post Sonic Union Steve Rosen, mixer. Sound Design Brian Emrich, sound designer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
