Ad agency AKQA teamed with VFX/post studio MPC and director Paul Hunter of production house PRETTYBIRD on this film that tells the world about the grand makeover at Palms Casino. In this cinematic piece, we see the old hotel being physically destroyed to make way for the new.
The spot shows the hotel being demolished by a group of people in an epic fashion, along to the soothing soundtrack of Sasha Distel’s “La Belle Vie.”
MPC handled all VFX for the film, which was graded by MPC’s Ricky Gausis, including the raging inferno that destroys the hotel kitchen, flying debris that scatters in slow motion across the screen and placing a full-sized shark in the tank behind the bar.
Toya Drechsler, MPC’s VFX supervisor, commented on the collaboration process: “From the beginning, it was clear that Paul Hunter and AKQA wanted to achieve an intense, filmic look. The collaboration with them started before the shoot, as we had the opportunity to give our input on the creative decisions around the VFX-heavy shots. We worked closely with the team throughout the process, attending the shoot, the editing sessions and continuously communicating with AKQA to make sure we were achieving their vision while ultimately pushing the look a step further.”
