Henrik Rostrop of Variable directed this Brighthouse Financial campaign from BBH New York featuring real-life people who are redefining what it means to “retire.” The package of documentary-style films includes this :90 which introduces us to Matt who is from Cleveland and used to own a roofing company. Now he’s working as an abstract impressionist painter. “I’m retired from construction, but I’m not retired from the creative life,” he says.
“These new films celebrate individuals who demonstrate that retirement is not a finish line; but rather a time to concentrate on lifelong passions with renewed purpose – whether that passion is sustainable farming, rock climbing, family or travel,” said Matt Quale, CMO of Brighthouse Financial. “Shield annuities from Brighthouse Financial can help people focus less on market volatility, and focus more on their chosen pursuits in the next phase of their lives.”
The campaign films will be featured on the Brighthouse Financial social media channels along with a campaign landing page on the Brighthouse website.
CreditsClient Brighthouse Financial Agency BBH New York Gerard Caputo, chief creative officer; Chris Lisick, group creative director; Chris Maiorino, executive creative director; Aimee Perin, art director; Stu Rubin, copywriter; Shelley Giera, content producer. Production Variable Henrik Rostrup, director; Natle Hurtsellers, exec producer; Michael Lenic, producer; Patrick Dougherty, photographer. Editorial Cartel Edit Andy McGraw, editor; Grant Hall, assistant editor.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limboย depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, โOur film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,โ they continued. โThe stage is circular, resembling an artificial, perpetually spinning obstacle course, with a targetโthe red tail lightsโjust within sight yet never within reach, symbolizing the familyโs never-ending quest for justice.โ
โWe used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More