Wondros directors Chris Riess and Amy Hill, professionally known as Riess|Hill, provide a new take on Mother’s Day storytelling in Teleflora’s new campaign, “Love Makes a Mom.” These deeply moving spots highlight three unconventional motherhood scenarios that beautifully reinforce the brand’s belief that it is love above all else that makes a Mom.
In this spot produced by Wondros for Wonderful Agency, we meet Cara and her daughter Mia who has Down syndrome.
The commercial was scored by SOUTH Music & Sound Design.
Credits
Client Teleflora Agency Wonderful Agency Michael Perdigao, president; Darren Moran, chief creative officer; Amber Justis, executive creative director; Janna Carney, sr. copywriter; Corey Bartha, director of integrated production; Nadia Pack, sr. integrated producer; Lori Hobson, SVP, managing director; Nicole Klein, sr. digital producer. Production Wondros Riess|Hill, directors; Chris Riess, DP; Sophie Gold, exec producer; Leah Allina, producer; Shelly Silverman, production supervisor. Editorial Cosmo Street Bill Chessman, editor; Yvette Cobarrubias-Sears, exec producer; Marie Mangahas, head of production; Rich Gonzalez, assistant editor; Jonlyn Williams, producer. Visual Effects Carbon VFX Matthew McManus, exec producer; John Price, creative director; Aubrey Woodiwiss, colorist; Bree Brackett, color assist. Audio Post Lime Studios Loren Silber, audio mixer; Mark Nieto, audio assist; Susie Boyajan, exec producer. Music SOUTH Music & Sound Design, Santa Monica, Calif.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
