In the year 2030, Peter Pan returns as a righteous hero defending Neverland from Hook who monopolizes technologies. But with the aid of Kia, Peter makes sure that everyone–not just the privileged few–can benefit from new technologies in the not-too-distant future.
Directed by Philippe André (who’s on the roster of production house Skunk), this three-minute epic tale, Peter Returns, is the centerpiece of a Kia Motors campaign produced by Markenfilm for agency Innocean.
CreditsClient Kia Motors Agency Innocean Worldwide Production Markenfilm Philippe Andre, director; Ottar Gudnason, DP. Postproduction Giantstep In-Ah Lee, exec producer. Music Sujin Nam, recorded with the Bratislava Symphony Orchestra.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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