This short film directed by Nicolas Galoux for TBWA/Paris (and produced by TBWAELSE) introduces us to a burn victim who enjoys going to the movies. But he is in the theater only when the lights are off, meaning he arrives late and leaves early. Thus he never sees how the movie ends. For him the silver lining is that he’s never disappointed by the ending of a movie because he simply imagines the ending the way he would like things to turn out.
Most importantly, at least for the time he’s in a darkened theater, he can laugh with other people and feel part of a community–never having to fear being seen and judged by the scars on his face.
This profile of a burn victim is brought to us by The Burns and Smiles Association, founded by Laurent Gaudens, himself severely burnt at the age of 4. Burns and Smiles aims to help burn victims recreate social connections.
This short is designed to raise public awareness of burn victims, and support for The Burns and Smiles Association.
Credits
Client The Burns and Smiles Association Agency TBWAParis Luc Bourgery, Natacha Chevallier, agency supervisors; Benjamin Marchal, Faustin Claverie, executive creative directors; Lena Monceau, Julia Deshayes, conception/artistic direction. Production Nicolas Galoux; Fabien Peborde, DP; Sonia Cascino, casting director. Production TBWAELSE Maxime Boiron, CEO; Jennifer Bauche, producer; Teva Francois, Lea Gosselin, production coordinators. Postproduction TBWAELSE Anne-Claire Girard, postproduction; Gregory Lefevre, retoucher; Arthur Paux, color grading; Benjamin Piton, technical manager; Bastien Malmanche, graphics; Jean-Christophe Spadaccini, Katy Jones, Laetitia Quillery, SFX makeup; Nadia Chmilewsky, styling. Sound Production TBWAELSE Olivier Lefebvre, head of sound and music; Fanny Mithois, sound director; Max Labarthe, audio engineer. Music Rights Barthélémy Ponsot Music Pierre Lefeuvre (SAYCET)
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
