This “Shortest Billboards” campaign from Munich agency Serviceplan Campaign X lets pedestrians in Berlin experience what MINI drivers do via the car’s Real-Time Traffic feature.
This film captures the essence of the concept as doors, ladders and stairs are custom fit to special billboards, enabling pedestrians to shorten the distance they walk by up to 12 minutes. In short, everyone finds the quickest way through the city with MINI Connected–the antidote for rush hour and traffic congestion in the urban jungle.
Credits
Client BMW AG/MINI Deutschland Agency Serviceplan Campaign X, Munich; Neverest Alexander Schill, Serviceplan global chief creative officer. Serviceplan Campaign X: Matgthias Harbeck, creative managing partner; Hans-Peter Sporer, managing creative director; Christina Antes, managing partner; Luitgard Hagl, creative director; Kornelia Szatko, copywriter; Michael Lux, art director; Pascal Plaumann, jr. art director. Neverest: Ewald Pusch, managing director; Jochen Hirt, sr. producer; Norbert Henning, freelance producer. Production It’s us GmbH Ben Fohr, CEO; Stephan Telaar, director; Hakan Cirak, head of production; Karina Kirschner, line producer; Omid Mirnour, Johanna Katz, production assistants.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
