Wieden+Kennedy London and The Mill introduce a new animal sensation–Puggerfly, half pug, half butterfly–in this U.K. spot promoting Three and its new partnership with Snapchat. The visual messaging app is now included in Three’s Go Binge offering. All new and existing Three customers are able to Snap, chat and share to their heart’s content without using any of their data allowance.
The ad transports viewers to a luscious British forest where butterflies and nature thrive; a reflection of the expressive, creative fun Snapchat users have on the platform–now without limit as part of Go Binge. Viewers are met by the adorable Puggerfly, who throughout the :30 comes to grips with its new butterfly wings. The metamorphosis from clumsy pug, to careless Puggerfly allows it to experience a newfound freedom and to live its best life. The ad comes to an end as viewers follow Puggerfly soaring above the treetops, the sky filled with rainbow waterfall clouds, with the tagline “Oh Snap, data free on Three” and the call to action to “Free your own Puggerfly” on Snapchat now.
The animated visuals are accompanied by actor John Goodman, who is providing the voiceover alongside the legendary track of “Africa” from Toto.
Jorge Montiel of The Mill directed the Puggerfly spot.
Credits
Client Three Agency Wieden+Kennedy London Hollie Walker, creative director; Freddy Taylor Andrew Bevan, Philippa Beaumont, creatives; Ian Tait, Tony Davidson, executive creative directors; Andy Wright, Nick Exford, planners; Mike Naman, head of technology; Chris Graham, interactive producer; James Laughton, TV producer; Xueling Wang, Jon Harris, designers/ Jody Burson, Jhy Turley, David Brodie, studio. Production The Mill Jorge Montiel, director; Carlos Nieto, art director; Jonathan Wood, VFX supervisor; Fergal Hendrick, 2D lead; Alberto Lara, animation lead; Mick Vincent, colorist; Reece Ewing, exec producer; Rebecca Perry, producer. Sound String & Tins Will Cohen, sound designer; Matej Oreskovic, Sam Brock, producers. Music Theodore David Bass, music supervisor. Music Track: “Africa” by Toto; Jeffrey T Porcaro, David Paich, writers. Label Sony Music Entertainment UK. Publishers SonyATV Music Publishing, Kobalt Music Publishing
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
