Did you know that 50% of Canadians hardly know their neighbors? Tim Horton’s, one of North America’s largest restaurant chains, wanted to do something about that. Its agency, Zulu Alpha Kilo, Toronto, created a grass-roots initiative bringing neighbors together over coffee.
Sean McBride directed this video via production house Zulubot.
Client Tim Horton's Agency Zulu Alpha Kilo Zak Mroueh, chief creative officer; Gerald Kugler, Rodger Eyre, creative directors; Michael Romaniuk, Moniqaue Kelley, art driectors; Patrick Godin, Siobhan Dempsey, writers; Cherie O’Connor, producer; Tim Hopkins, Sean Bell, strategic planners. Production Zulubot Cary Smith, director of content; Sean McBride, director; Adam McCloy, producer; Duraid Munajim, DP. Casting Ground Glass Media Postproduction Zulubot Jay Baker, Max Lawlor, Marissa Bergougnou, editors. Color/Transfer The Vanity Audio Post Zulubot Audio Stephen Stepanic, engineer
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
