While shopping at Monoprix can be a pleasure, carrying groceries that are bought there all the way home is not. Titled “The Worst Song in the World,” this spot directed by the Traktor collective via Stink for Paris agency Rosapark showcases the advantages of having one’s hands free–in this case free of carrying groceries as Monoprix introduces a new customized delivery service.
We see a woman wearing headphones having to endure “The Worst Song in the World.” We see the band performing the song, which is an unwelcomed invasion of the senses. So why not turn off the noise? The camera reveals her hands are tied up carrying huge grocery bags so she has to listen to the song all the way through. Clearly, having your hands free changes everything. Better avail yourself of French grocery store Monoprix’s delivery option.
Credits
Client Monoprix Agency Rosapark Gilles Fichteberg, Jean-François Sacco, creative directors; Helene Boudin, copywriter; Thomas Laurent, TV producer; Quentin Labat, associate director; Sacha Lacroix, strategic planning manager; Alexandre Ribichesu, Sarah Herbain, strategic planning; Jeanne Neuschwander, head of digital strategies. Production Stink Traktor, director; Nico Poulsson, DP; Marine Garnier, producer; Guillaume Richard, production direction. Postproduction Firm Toby Ridgway, post producer. Editorial Yan Malcor, editor. Audio Post Schmooze Music Simon Davis, musical composition
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
