On February 10, during halftime of the game between the Golden State Warriors and the San Antonio Spurs, PlayStation and BBH NY launched a first-ever narrative projection mapping experience transforming the court of the Oracle Arena in Oakland, Calif., into a snowy landscape for an epic “War on the Floor.” The event was all part of PlayStation’s latest Greatness Awaits campaign launching the PS4 game God of War which rolls out in April.
This film depicts the activation which took place on the basketball court, a live half-time event which captured the attention of the Oracle Arena crowd, thousands more through Facebook Live, and countless fans through ABC’s national broadcast.
Through projection mapping and pairing surrounding screens, Oracle Arena was visually converted into a snowy Nordic landscape, where fans watched as the game’s father and son duo, Kratos and Atreus, battled their way through the harsh elements, monstrous enemies, and brutal landscape giving fans a taste of the greatness that awaits them through God of War available only on PS4.
“Based on the high level of anticipation around this epic gaming adventure, we designed a completely unique, first-of-its kind experience,” said Gerard Caputo, CCO of BBH NY. “Harnessing the power of projection mapping technology, PlayStation and BBH were able to bring the epic saga of Kratos and Atreus to life, right on the floor at Oracle Arena.”
Credits
Client PlayStation/God of War Eric Lempbel SVP & head of PlayStation Network; Asad Qizilbash, VP, marketing; Mike Webster, director of marketing; TJ Consunji, sr. brand manager; Josh Sepielli, manager, product marketing; Brent Gutierrez, marketing specialist; Tiffany Chin, brand manager; Morgan Haro, marketing program manager; Michael Brynteson, sr. director of video production; Peter Hathaway, sr. manager of production and line producer; Katie Montgomery, edit/post producer; Jeremy Ambers, lead editor; Jamie Bafus, casting & talent manager. Agency BBH New York Gerard Caputo, chief creative officer; John Patroulis, creative chairman; Hugo Bierschenk, Dean Woodhouse, Daniel Bonder, Dave Brown, group creative directors; Diego Fonseca, Taylor Marsh, associate creative directors; Kate Morrison, head of production; Corinee Porter, content & experiential producer. Studio Santa Monica Studio Shannon Studstill, head of studio; Cory Barlog, game director, God of War; Aaron Kaufman, marketing producer, sr. community strategist, God of War; Rafael Grassetti, principal character artist, God of War; Bruno Velazquez, principal animation director, God of War; Mehdi Yssef, principal animator, God of War; Ariel Angelotti, producer, God of War. Projection Event Production Company Quince Imaging Scott Williams, exec producer; Jay Hutchinson, lead projection; Eric Gazzillo, project producer; Evan Doss, projectionist; Liam O’Hanlon, media server operator; Anthony Magdon, projection design. Postproduction Platige Image Tomek Baginski, director; Zicz, exec producer; Justyna Supernak, producer; Kamil Pohl, VFX supervisor; Michal Niewiara, art director. Motion Capture Studio Sony Interactive Entertainment Worldwide Studios Motion Capture Neil Ingram, sr. manager of production; James Scarafone, sr. manager of motion capture; Teresa L. Porter, project manager, motion capture; Stephen Olsen, manager, motion capture; Matt Bauer, Bill Beemer, motion capture studio supervisors; Ryan Beeson, motion capture lead studio technician; Anthony Pintor, sr. motion capture studio technician; Matthew O’Callaghan, Jeffrey Price, Sean Sterling, Wesley Welcomer, Charles Searight, motion capture studio technicians; Walter Gray IV, Andrew Marroquin, key set production assistants; Mariah Hale, engineer, motion capture; Cristina Robles, production coordinator, motion capture; Keith Presswood, stage coordinator, motion capture. Original Music Bear McCreary, composition; Peter Scaturro, Keith Leary, producers; Joel Yarger, engineering & production manager; Anthony Caruso, Steve Kaplan, Nick Spezia, engineering; Andrew Buresh, editing; Edward Trybek, Henri Wilkinson, Jonathan Beard, orchestrators; Andrew Harris, copyist; Sam Ewing, Kaiyun Wong, scoring coordinators; David Matics, Andrew Ransom, scoring assistants; Marisa Gunzenhauser, assistant to the composer; Alan Umstead, orchestra contractor; James Fitzpatrick, vocal contractor for Tadlow Music. Recorded at: Ocean Way Nashville Recording Studio, Nashville TN/ Smecky Music Studio, Prague Czech Republic Sound Design Yellowcab Studios Oliver Ranquet, lead sound designer; Corinee Binion, sound design producer. Audio Post Sound Lounge Rob DiFondi, sound mixer; Liana Rosenburg, audio producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
