Actor, producer and director (Pitch Perfect 2) Elizabeth Banks of harvest films helmed this spot for Tommy John to promote its new women’s underwear collection. Part of the “Little Adjustments” campaign from agency Preacher, the :60 through a series of humorous vignettes presents women struggling with the uncomfortable effects of their inferior underwear. In the end, the message is clear–women can “Overcome the Uncomfortable” with Tommy John.
“I loved this campaign from the beginning,” said Banks. “The underwear issues showcased in each scene is something we, as women, have all had to deal with in some shape or form. I wanted to capture that collective sense of empathy throughout the film while still making each scenario as funny and compelling as possible.”
Credits
Client Tommy John Agency Preacher Rob Baird, chief creative officer; Seth Gaffney, chief strategy officer; Jimmie Blount, art director; Joe Hartley, copywriter; Anna McCaleb, Nate James, designers; Marika Wiggan, strategy director; Stacey Higgins, executive producer; Rachel Kichler, producer. Production harvest films Elizabeth Banks, director; Bonnie Goldfarb, exec producer; Niko Whelan, head of production; Tim Suhrstedt; Leslie Owen, line producer. Casting asg casting Arlene Schuster-Goss. Editorial Cut+Run Joel Miller, editor; Nick Kondylas, assistant editor; Bebe Baldwin, exec producer; Cecilia Melton, producer. Music Marmoset Music Mix TBD Post Dusty Albertz, mixer. Finish Finland Finish Blaire Woodall, online producer; Nick Smith, online artist. Color Ntropic Marshall Plante, colorist.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
