For French grocery store chain Intermarché, Paris ad agency romance created this film which tells the charming tale of a boy who goes about doling out cookies, boasting to his buddies that they’re homemade treats baked by his mom. But in fact they are from Chabrior, Intermarché’s own line of cookies.
Upon closer scrutiny, though, perhaps the lad is telling the truth. Either way, Intermarché makes its own brand products–that's why the cookies taste so good.
Titled “Maman, la Plus Belle du Monde” (“Mama, the most beautiful in the world”), this film was directed by Rudi Rosenberg via production house Insurrection.
Credits
Client Intermarché Agency Romance, Paris Christophe Lichtenstein, president; Alexandre Hervé, creative director; Romain Roux, director, strategy; Damien Veillet, copywriter; Vincent Boursaud, art director; Marie-Laure Dangeon, associate director; Sophie Megrous, TV producer; Jerome Deplatiere, post producer. Production Insurrection Rudi Rosenberg, director. Audio Production THE Music “Maman, la plus belle du monde” by Luis Mariano
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
