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    McCann London Serves A Loving Slice of Mr Kipling Cake

    By SHOOTUpdated:No Comments34393 Views

    This commercial features a young boy who, at a family gathering, is scurrying around trying to nab a Mr Kipling cake. This “little thief” fails time and time again until, finally, he manages to sneak out with a Mr Kipling Angel Slice. When the boy gets home, he suspiciously rushes upstairs to scoff the sweet treat. Or does he? This “Exceedingly Good Cake” may just turn out to be an exceedingly loving gesture for his grumpy, teen sister.

    Part of a campaign from McCann London, this slice-of-life spot gives a new meaning to Mr Kipling’s “Exceedingly Good Cakes” slogan.

    Laurence Thomson, co-president and chief creative officer, McCann London, said: “It gives the brand’s heritage a fresh twist and for the first time highlights the many different possible interpretations of the ‘good’ in its ‘Exceedingly Good’ mantra. Looking forward to what comes next.”

    Si&Ad of Academy directed this “Exceedingly Good” spot which is running on U.K. TV and online.

    Credits

    Client Premier Foods/Mr Kipling Agency McCann London Sergio Lopez, head of integrated production; Clare Sullivan, executive producer; Claire Hopkins, sr. producer; Laurence Thomson, executive creative director; Matt Crabtree, Si Hepton, creative directors; Matt Searle, Olly Wood, sr. creatives. Production Academy Si&Ad, director; Tom Cartwright, producer. Editorial Assembly Rooms Sam Rice-Edwards, editor. Music Soundtree Music Postproduction CRAFT Color MPC Jean Clement Soret, colorist.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Academy FilmsMcCann LondonSi&Ad



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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