Agency 215 McCann created this 2018 campaign for the San Francisco Giants; it’s a year that the baseball team–which has won three World Series championships in the past eight years–marks its 60th anniversary in the Bay Area.
The “If I Weren’t a Player” campaign consists of five spots, each featuring a Giants star who is seen as what he would have been if he didn’t become a Major League Baseball player.
For Buster Posey, he would have been a celebrated chef at the helm of the posh San Francisco restaurant “Po-se.” But most importantly, he would have been at AT&T park celebrating the culinary combination of hot dog and a beer. You see, if he weren’t playing on the team, he would still be a Giants fan.
Brandon Loper directed the spots via production house Avocados and Coconuts.
Credits
Client San Francisco Giants Agency 215 McCann Production Avocados and Coconuts Brandon Loper, director; Dalia Burde, exec producer; Rachel Serada Barth, producer; Bijan Rafie-Tari, production manager; Donavan Sell, DP. VFX Everson Digital Mark Everson, Flame artist. Sound Design 740 Sound Chris Pinkston, sound designer; Scott Ganary, exec producer; Jeff Martin, producer. Music Stock Music FirstCom Audio Post One Union Recording Eben Carr, sr. engineer
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
