This PSA addresses gun reform from a unique vantage point–that of military veterans.
Writer/director and veteran Kyle Hausmann-Stokes teamed with producer Ellen Utrecht and Cut+Run editor Ben McCambridge to craft a persuasive and moving PSA for Veterans for Gun Reform. The PSA stars military veterans of all genders, ages, ethnicities and military backgrounds. Their message is clear: “We carried the M4/M16, we know its power first hand, and there is no reason it should be for sale in this country.”
The PSA invites concerned people to March for Our Lives on Saturday, March 24.
CreditsClient Veterans for Gun Reform Production MikeTeevee Kyle Hausmann-Stokes, writer/director; Ellen Utrecht, producer; Sean Conaty, DP; Paula Loos, production designer; Jordan Levine, production manager. Editorial Cut+Run Ben McCambridge, editor; Michelle Eskin, managing partner; Amburr Farls, exec producer; Evan Cunningham, producer. Music Human Color Framestore Beau Leon, colorist.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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