This PSA addresses gun reform from a unique vantage point–that of military veterans.
Writer/director and veteran Kyle Hausmann-Stokes teamed with producer Ellen Utrecht and Cut+Run editor Ben McCambridge to craft a persuasive and moving PSA for Veterans for Gun Reform. The PSA stars military veterans of all genders, ages, ethnicities and military backgrounds. Their message is clear: “We carried the M4/M16, we know its power first hand, and there is no reason it should be for sale in this country.”
The PSA invites concerned people to March for Our Lives on Saturday, March 24.
Credits
Client Veterans for Gun Reform Production MikeTeevee Kyle Hausmann-Stokes, writer/director; Ellen Utrecht, producer; Sean Conaty, DP; Paula Loos, production designer; Jordan Levine, production manager. Editorial Cut+Run Ben McCambridge, editor; Michelle Eskin, managing partner; Amburr Farls, exec producer; Evan Cunningham, producer. Music Human Color Framestore Beau Leon, colorist.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
