In this spot directed by Mark Albiston of The Sweet Shop for McCann New York, a woman goes from one far flung locale to the next, making various discoveries of objects, artifacts and art. We then see she has a shopping cart and her global expedition turns out to be at a HomeGoods store.
HomeGoods is an off-price retailer offering value on a selection of quality home fashions from around the world–every day. Unlike traditional retailers, HomeGoods has an ever-changing selection of merchandise–each store is different and the assortment in each store is different every time you walk in. So you never know what you’ll find.
The tagline for HomeGoods is simply, “You Don’t Go Shopping. You Go Finding.”
CreditsClient HomeGoods Agency McCann New York Tom Murphy, Sean Bryan, co-chief creative officers; Eric Wendel, Lauren McCrindle, Jason Ashlock, Dom Baccollo, creative directors; Nathy Aviram, chief production officer; Kathy Love, executive producer; Sara Ward, sr. producer; Eric Johnson, exec integrated music director; Dan Gross, music supervisor & producer. Production The Sweet Shop Mark Albiston, director; Laura Macauley Thoel, managing director/exec producer; Carolyn Pedrossian, bidding producer; Fiona King, managing director (New Zealand); Ben Dailey, exec producer (New Zealand); Andy Mauger, line producer. Editorial Final Cut Edit Paul Zucker, editor; Sophie Solomon, assistant (NY); Zoe Schack, assistant (L.A.); Sarah Roebuck, exec producer (NY); Suzy Ramirez, exec producer (LA); Penny Ensley, head of production/producer. Postproduction Significant Others Dirk Greene, creative director; Betty Cameron, Flame artist; Alek Rost, producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More