This :90 TV spot (and accompanying :30 version), created by Macy’s and new creative agency partner, BBDO New York, tells the action-packed story of six different women who are startled when they are faced with another version of themselves. To drive this story, the film is accompanied by an orchestral score of Blondie’s hit song “One Way or Another” as we follow each of these women chasing their alternate selves. In doing this, the lyrics of the song are turned into a powerful statement sung by each woman as they engage in their chase. The film ends with a call to action: “Find spring fashion. Find the remarkable you.”
Nicolai Fuglsig of MJZ directed the commercial which is titled “The Chase.”
Credits
Client Macy’s Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Danilo Boer, Marcos Kotlhar, executive creative directors; Cesar Finamori, Roberto Danino, Joao Unzer, Kathryn Kvas, associate creative directors; Noreen Mashi, sr. project manager; Dan Blaney, executive producer; Rani Vaz, director of music. Production MJZ Nicolai Fuglsig, director; Laurie Boccaccio, line producer; Emma Wilcockson, executive producer; Greig Fraser, DP; Jahmin Assa, production designer. Editorial Work Rich Orrick, editor; Theo Mercado, assistant editor; Erica Thompson, exec producer. Postproduction/VFX Blacksmith Daniel Morris, VFX supervisor/2D lead; Chris Memoli, Youngjae Lee, 2D artists. Trace VFX Charlotte Arnold, exec producer; Alexa Mauro, producer. Music Sound Tree “One Way or Another” arranged and produced by Luis Almau, Peter Raeburn and Luke Fabia; Jay James, Sound Tree producer; Kyra Selman, vocal coach. Sound Design Brian Emrich, sound designer. Audio Post Sonic Union Steve Rosen, mixer. Color Company 3 Tom Poole, colorist.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
