Sling TV has named The Martin Agency as its new agency of record, managing strategic planning, creative development and production efforts for the brand, and marking the agency’s third win in 2018. The partnership begins with this spot which launches the “We Are Slingers” campaign.
Titled “Couples Over,” this spot was directed by Steve Miller of Radical Media. In it, one couple asks another if they are slingers with the double entendre “slingers/swingers” connotation underscoring the proceedings.
However, the bottom line is that if you’re a slinger, you’re taking full advantage of Sling TV and its flexibility as a live streaming service.
Credits
Client Sling TV Agency The Martin Agency, Richmond, Va. Karen Costello, chief creative officer; Jerry Hoak, EVP, executive creative director; Seean Riley, SVP, creative director; Ken Marcus, sr. copywriter; Brett Alexander, SVP, executive producer; Lauren Galanides, associate producer; Nicolette Steele, jr. producer; Rushil Nadkarni, art director; Molly Burke, copywriter; Andrew Bailey, sr. digital producer; Shaun Roach, associate digital producer; Lauren Erickson, art director, digital design; Todd Hippensteel, sr. designer; Dwight Loew, sr. content producer. Production RadicalMedia Steve Miller, director; Bryan Newman, DP; Megan Miller, line producer. Editorial Cut+Run Frank Effron, editor; Eli Beck-Gifford, assistant editor; Brian Mulvey, editorial producer. Animation & Graphics King & Country Brandon Stevenson, Brian Butcher, animation producers; Efrain Montanez, creative director. Finishing Running With Scissors Chris Hagen, Flame artist; Paul Wiederholt, finishing assistant; DeeDee Ray, finishing producer. Color The Mill NY Fergus McCall, colorist; Evan Bauer, color producer. Audio Rainmaker Jeff McManus, sound designer, mixer; Clinton Spell, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
