In this short celebrating International Women’s Day, Patricia Williams shares her story about becoming a McDonald’s owner-operator 30 years ago. She quit her job and took everything she had to buy her first restaurant. Fast forward to today and now she and her daughters Kerri and Nicole own 18 McDonald’s restaurants.
To commemorate International Women’s Day, at Patricia Williams’ first McDonald’s in Lynwood, Calif., every “M” has been flipped to a “W,” including the iconic Golden Arches McDonald’s sign.
Elle Ginter of Sanctuary Content directed this McDonald’s hero film for agency We Are Limited.
Credits
Client McDonald’s Agency We Are Unlimited Ari Weiss, chief creative officer, DDB North America; Toygar Bazarkaya, chief creative officer, We Are Unlimited; Jon Ellis, chief production officer; John Hansa, executive creative director; Vic Sanchez, Jon Morgan, creative directors; Emily Walton, sr. art director; Sarah Uchison, sr. copywriter; Liza Rush, Sarah Dembkowski, copywriters; Caitlin VanderKlok, Georgia Taylor, art directors; Otto Linwood, sr. integrated producer; Nikki Calabrese, content producer. Production Sanctuary Content, Elle Ginter, director; Preston Lee, exec producer; Tyler Boylan, producer; Allison Anderson, DP. Editorial Arcade Edit Kim Bica, editor; Damian Stevens, managing partner; Kirsten Thon-Webb, head of production; Crissy DeSimone, exec producer; Rebecca Johnson, sr. producer; Dean Miyahira, Andy Trecki, assistant editors. Audio Post We Are Unlimited Paxson Helgesen, audio engineer. Online/VFX Timber Jonah Hall, Kevin Lau, creative diretors/partners; Sabrina Elizondo, exec producer; Melody Alexander, head of production; Emily Avoujageli, sr. VFX producer; Miles Kinghorn, colorist; Brian Shneider, lead Flame artist; Brandon Harden, Brack Hightchew, Flame assist
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
