Brian Billow of production house O Positive directed and came up with the creative premise for this AICP Awards call-for-entries film which underscores that winning an AICP honor–and getting your work into the archives of the Department of Film at The Museum of Modern Art (MoMA)–is pretty heady stuff. And it’s gone to the head of a few notable creatives who have taken on alternate personalities such as Pete Favat, chief creative officer of Deutsch North America, channeling his inner Andy Warhol, even renaming the ad agency The Factory (the moniker for Warhol’s famous art studio in NY).
Also swept away by their work being recognized in perpetuity by MoMA are Susan Credle, global CCO of FCB, who we see assuming the persona of Frida Kahlo, and Keith Cartwright, ECD, 72andSunny, who’s become Jean-Michele Basquiat.
The entry deadline for this year’s AICP Awards is March 9, with an extended deadline of March 16 (late fees will apply for the latter). The AICP Awards premiere during AICP Week, June 12-14 in New York. The AICP Next Awards debut on the evening of June 12 at The Tishman Auditorium. The AICP Show gala premieres on June 14 at MoMA.
Credits
Client AICP Awards Production O Positive Brian Billow, director/creative director/creative concept; Adam Kimmel, DP; Ralph Laucella, executive producer; Devon Clark, head of production; Craig Repass, line producer; Matt Willson, production supervisor. Editorial Arcade Edit Sean Lagrange, editor; Adam Parker, producer; Glen Montgomery, assistant editor; Crissy DeSimone, exec producer; Damian Stevens, managing director. Online/VFX/Color Timber Jonah Hall, Kevin Lau, creative directors/partners; Sabrina Elizondo, exec producer; Jillian Lynes, producer; Miles Kinghorn, colorist; Brian Shneider, Flame artist; Brandon Harden, Flame assist; Jeff Willette, CG; Chris Kong, Daniel Svaboe, Nuke; Cris Kong, After Effects. Music JSM Music Sound Design COPILOT Music + Sound Jason Menkes, exec producer; Ravi Krishnaswami, creative director. Audio Post Heard City Jeremy Siegel, mixer; Andi Lewis, producer; Sasha Awn, exec producer. Cast Pete Favat, North American CCO, Deutsch, as “Andy Warhol”; Susan Credle, global CCO, FCB, as “Frida Kahlo”; Keith Cartwright, executive creative director, 72andSunny as “Jean-Michele Basquiat”
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
