Directors Jonny & Will present the comings and goings of life in the freezer with this spot, part of a series of ads for Aussie frozen foods brand, Birds Eye out of J. Walter Thompson, Melbourne. Their puppeteered pair of spokes-peas shoot the breeze amidst a hand-crafted miniature polar landscape, complete with ice cube mountains.
Executive creative director Kieran Antill of JWT Melbourne, said: “The fact is the freezer has been considered a dumping ground for ‘back up products’ and we wanted to breathe a little imagination and warmth into this remarkable space.”
Production houses on the campaign were Blink Ink and Finch.
CreditsClient Simplot/Birds Eye Agency J. Walter Thompson Melbourne Kieran Antill, executive creative director; Jess Lilley, Jim Walsh, creative directors; Nick Sellars, sr. art director; Katherine Muir, TV producer. Production Companies Finch & Blink Ink Jonny & Will, directors; Peter Eastgate, DP; Corey Esse (Finch), Bart Yates, exec producers; Claire Thompson, producer. Editorial The Editors Ryan Boucher, editor. VFX/Online Finch Post Quade Biddle, lead VFX artist; Marty Greer, colorist. Sound Nylon Melbourne
The Best Work You May Never See: Street Artist Sarah Bracken Soper Shines A Light On Homelessness In Ireland
A mural that shines a light on the issue of family homelessness in Ireland has been unveiled in Dublin’s Temple Bar. It was created by street artist and activist Sarah Bracken Soper to raise awareness of the work and fundraising efforts of homelessness charity Focus Ireland.
Known for addressing social, cultural and climate justice issues, Soper’s artwork in this case is designed to be thought-provoking and start a conversation around the urgent issue of homelessness in Ireland. Taking inspiration from the fact that family homelessness can often be an unseen issue, the piece features two women locked in an embrace, with one clearly visible while the other appears as a shadow. The figure that is “seen” represents the empathy and generosity of the Irish public while the “unseen” shadow figure embodies the mothers of the thousands of families trapped in hidden homelessness. The creation of the mural coincided with a “sleepout” in Dublin highlighting the homelessness crisis and was featured on Irish news.
At present 14,486 people including 2,099 families and 4,419 children are currently experiencing homelessness in Ireland. Many of these families are based in unsuitable emergency accommodation, where living spaces can be confined to one room. The effects of this crisis are deeply felt all year round, and every day spent without a place to call home takes away a child’s sense of security and belonging.
Explaining why she was drawn to the issue of family homelessness, Sarah said, “I believe that the creation of art is an essential process in our understanding of the world, and a crucial tool for change and recovery. I hope anyone experiencing homelessness today in our society is able to draw some comfort from knowing there are... Read More