This commercial opens on a scene reminiscent of 1776 and the signing of the Declaration of Independence. The Founding Fathers are gathered around a table in a moment of great significance, reflecting on the momentous occasion and what the signing will mean for all Americans. However, the Founding Fathers are gathered not for independence, but for pancakes. Just as the first quill strikes the parchment for the signing of this historic Declaration of Pancakes, the Founding Fathers are interrupted by a disgruntled museum janitor. All of a sudden, we realize that we’re not watching a scene from 1776 at all. We’re watching a team of pancake enthusiasts who have hijacked a museum exhibit to carry out an elaborate cosplay in the name of IHOP National Pancake Day. The janitor recognizes something in particular about one of the Founding Fathers–his colonial wig which may in fact be the janitor’s mop.
Titled “The Declaration of Pancakes,” this spot promotes National Pancake Day on Feb. 27th where IHOP restaurants will be serving pancakes for free from 7am-7pm.
Randy Krallman of production house Smuggler directed “Declaration of Pancakes” for Droga5 New York. This longer version is running online and across social channels; a :30 and a :15 have also been cut to run on TV nationwide.
CreditsClient IHOP/DineEquity Agency Droga5 NY David Droga, creative chairman; Scott Bell, executive creative director; Todd Rone Parker, Daniel Kelly, creative directors; Richard Langhorne, sr. copywriter; Zach Madrigal, sr. art director; Scott Minniear, jr. copywriter; Jackie Moran, jr. art director; Nate Moore, associate design director; Albie Eloy, designer; Jesse Brihn, Bryan Litman, co-heads of broadcast production; Amanda Revere, executive producer, film; Verity Bullard, producer, film. Production Smuggler Randy Krallman, director; David Jones, DP; Andrew Colon, COO/head of production; Ian Blain, line producer. Editorial Cut+Run Rob Ryang, editor; Lauren Hertzberg, managing director; Marcia Wigley, sr. producer. Color Company 3 Tim Masick, colorist; Kevin Breheny, sr. producer. Postproduction The Mill Nathan Kane, Joe Vitale, Flame artists; Freya Hewett, sr. producer. Sound Heard City Evan Mangiamele, sound designer/mixer; Sasha Awn, exec producer; Andi Lewis, producer.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
Read More